Mission YUVA is a flagship initiative to transform Jammu &
Kashmir into a thriving hub for entrepreneurship and employment.
The region faces high unemployment due to a lack of
private-sector opportunities, especially among youth and women.
Mission YUVA tackles this by creating a supportive ecosystem
where businesses can start, grow, and succeed.
Mission YUVA ensures financial aid, skill-building, and
market linkages for entrepreneurs while simplifying access to
government schemes. By fostering an entrepreneurial mindset, it
empowers individuals to drive economic growth and self-reliance
in J&K.
Eligibility Criteria for
Mission YUVA Enterprises
Small-scale businesses with a maximum project cost
of ₹10 lakh.
Includes businesses such as street vending,
tailoring, grocery stores, and small-scale manufacturing.
Open to first-time entrepreneurs with no prior
formal credit history required.
Businesses in high-growth sectors like renewable
energy, pharma, IT, and advanced manufacturing.
Loan assistance of up to ₹2 crore with 6% interest
subvention for 5 years.
Formal registration under MSME is mandatory.
Micro-enterprises looking to expand their
operations.
Eligible for interest subvention of 6% per annum for
5 years, with a maximum cap of ₹10 lakh.
Must be an existing, registered enterprise operating
for at least 5 years.
Startups in technology, IT, R&D, and
innovation-driven fields.
Eligible for funding under ₹250 Cr venture capital
fund.
Support is provided through innovation hubs and
incubators.
Our
Approach
Culture: Building an Entrepreneurial Mindset
Why it’s needed? Many fear starting businesses due
to a lack of guidance and support.
Awareness Campaigns
Conducting district-level and grassroots awareness
programs on entrepreneurship opportunities.
Engaging local influencers, business leaders, and
successful entrepreneurs for mentorship and knowledge-sharing.
Digital Portal and App
Development of a one-stop digital
platform for scheme information, registrations, and business
tracking.
AI-driven assistance for credit eligibility assessment
and scheme matching.
Business Support Centers
Establishment of Small Business
Development Units (SBDUs) at district levels for structured
enterprise support.
Deployment of Business Help Desks
(BHDs) to provide documentation support, financial guidance,
and market connections.
Capital: Access to Funding
Why it’s needed? Entrepreneurs struggle to get
loans due to a lack of collateral and financial history.
Investment Support
Government to cover 25% of the project
cost for general entrepreneurs, up to ₹1,00,000.
30% subsidy for women entrepreneurs
and persons with disabilities, up to ₹1,00,000.
The maximum approved project cost under this scheme is
₹10,00,000.
Subsidy is credited in two tranches: Initial
incentive at loan sanction and completion incentive upon
business setup.
Interest Subvention
Nano Enterprises: 5% interest
subvention for 5 years.
MSMEs: 6% interest subvention for 5
years.
Startups: Venture Capital support with
micro-equity funding.
Initial investment support for nano and micro
enterprises with a 25-30% government contribution.
Credit Enablement
Integration of various financial assistance programs
under a single framework for seamless fund access.
Dedicated credit guarantee fund to enable
collateral-free loans for first-time borrowers.
Venture Capital Fund
₹250 Cr micro-equity VC fund with 40%
government contribution and 60% private
sector investment.
Focus on early-stage startups and knowledge-based
enterprises with average investment of ₹50L per enterprise.
Capacity: Skill Development & Training
Why it’s needed? Many businesses fail due to poor
management and technical know-how.
Entrepreneurship Courses
Structured training programs on business
planning, financial literacy, and market strategy.
Curriculum integrated with real-world
business case studies and hands-on simulations.
Industry-Specific Training
Targeted training for high-growth industries like agriculture,
manufacturing, IT, and services.
Collaboration with industry experts
and training institutes for skill certification.
Digital Literacy Workshops
Launch of Mission YUVA Skill App
providing online training, live mentorship,
and certification.
Workshops on e-commerce integration,
digital marketing, and emerging business technologies.
Connectivity: Market Access & Growth
Why it’s needed? Limited reach and poor networks
make businesses struggle to scale.s
E-Commerce Platform
Facilitating onboarding of enterprises onto Open
Network for Digital Commerce (ONDC).
Support for digital storefront
creation and access to logistics and payment solutions.
Trade Fairs & Business
Conclaves
Organizing regional and national trade
fairs to promote local products.
Hosting international business
conclaves to attract foreign investments and partnerships.
Job Matching Platform
AI-powered job and entrepreneur
matching system to connect skilled individuals with business
opportunities.
Creation of a business mentorship
network for continued support and advisory services.
Awareness Campaigns
Digital Portal and App
Business Support Centers
Investment Support
Interest Subvention
Credit Enablement
Venture Capital Fund
Entrepreneurship Courses
Industry-Specific Training
Digital Literacy Workshops
E-Commerce Platform
Trade Fairs & Business
Conclaves
Job Matching Platform
